A toast to wine pack innovation

Flexible pouch is an innovative packaging for wine. LOGOS packaging is supplying more and more pouches for wine company.

Packaging World:
How would you describe the state of innovation in the wine industry? 

Phil Hurst:
I think the big retailers are driving most of the innovation. Innovating in wine is difficult and expensive, and if left to their own devices, I think big wine companies would prefer to remain static. Small companies like us cannot compete head to toe with the big guys, but we CAN out-innovate them.

Why is innovation important in this category?
Because consumers are smart. They are exposed to amazing technology every day via the Internet, and they understand that the world is innovating—they expect it in wine. We are happy to oblige, but it’s not easy. Pioneers do often take a few arrows…

Where do you find your inspiration for wine packaging innovation?
You would be amazed. Almost every day we look at a traditional bottle of wine, imagine a tasting experience, and think about how we can innovate in both the package and the product.

What are the advantages of being a smaller company in terms of developing and launching new innovations?

Decision making. I was part of a huge spirits group, which was damn good by the way, but making decisions about major new product or packaging initiatives took years sometimes. We are extraordinarily flexible and hard charging.

LOGOS packaging has always been the pioneer in flexible packaging solution. Shaped pouch for wine is very popular in the market, It has been highly reputed since the very beginning of its founding. Profound experience in coverter industry, well equipped testing devices and great customer service all we have and all we are doing is to guarantee our clients will have great packaging to gain competitive advantage in the market.

For more information, just get contact with expertise at LOGOS packaging!

Anne Marie Mohan
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