Toy stacks up with flexible packaging

zipper toy pouchtoy zipper bag

Building-block toys and sets from LEGO, one of the globe's most popular plaything brands, have tended toward paperboard cartons and reusable plastic tubs. For the company's new Hero Factory action-focused toys, it went in a different, creative direction.

LEGO opted for flexible pouches, features of the packaging include a recloseable opening, light weight and high-impact graphics, which assists in stand-out shelf presence.

The pouches recently landed two 2012 Golden Cylinder Awards for flexible packaging innovation from the Gravure Assn. of America.

Get contact with LOGOS EXPERT and see how flexible packaging can support your expansion.

 

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