From beverages to baby food: pouches to grow 6.5% a year

From beverages to baby food: pouches to grow 6.5% a year.

Daily's, a cocktail brand has made the transition from bottle to pouch.


Features on stand-up pouches- such as handles and spouts- will increase the customer appeal of the packaging, with growth for the U.S sector predicted by market research company Feedonia.


Stand up pouches accounted for 14.7% of total pouch demand in 2003, but will make up 27.2% in 2003, Freedonia’s report Pouches predicts.


Esther Palevsky, analyst, Freedonia, told stand-up pouches will remain a major growth area in the packaging industry, with demand forecast to expand 6.5% annually.


Contemporary packaging

“A more contemporary look and user friendly features have helped pouches achieve a premium and contemporary image for products-including both new and existing ones,” she said.

“In the case of the latter, a stand-up pouch can be a means of updating or refreshing the perception of a mature product in order to stimulate awareness and sales.”

Although it has been a common type of packaging, pouches are still distinctive on the shelf, Palevsky added.


“The vertical orientation of stand-up pouches enables them to be used for a billboard effect in the display of packaging graphics,” Palevsky added. “This will also propel opportunities for stand-up pouches to supplant boxes and containers in secondary packaging uses especially with small-sized items such as nutritional supplements, single portion condiments and pod and tablet detergents.

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