Appy Food And Drinks Is To Unveil The First UK Range Of Kids’ Juice Drinks With Pouch
juice pouch

UK-based Appy Food and Drinks said it will make its new kids juice drink range available in the UK from the end of July 2013.

The new range uses stevia as sweetener instead of sugar and will be available in squeezable foil pouches with licensed Nickelodeon characters featuring on them.

Pouches of Orange & Pineapple flavor will feature SpongeBob SquarePants character on them and will be available at the end of July 2013. Apple & Blackcurrant flavor with Teenage Mutant Ninja Turtles character will be launched in winter 2013.

Each juice pouch includes 18cal, has no artificial preservatives and is low in fat, saturated fat, salt and sugar. The new line will be available in 5-pack and 10-pack variations.

Appy Food and Drinks co-founder Bobby Patel said: "The inventive use of pouches with scannable stickers makes the packaging interactive, and this is sure to grab the kids' attention, as well as ensuring repeat sales."

The company is in plans to produce new flavors in the range later in 2013 and will also be partnering with Peppa Pig in 2014.

The range will be available from the end of July 2013, in three flavors -- Orange & Pineapple (SpongeBob SquarePants), Tropical Vitamin Boost (Dora the Explorer) and Apple & Blackcurrant (Teenage Mutant Ninja Turtles). More flavours are planned to be launched later in the year.

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Market Insight: Spout pouch style baby food is blooming

 

 

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